（★ 聽對話內容） 週話題焦點：行銷策略與會議報告（成功的行銷策略）
| Nolan, the marketing director for Taiwan Best Brand Company, is having a meeting with one of his subordinates. Nolan 是 Taiwan Best Brand Company 的行銷經理，他正與他的其中一位下屬開會。 |
Nolan: I called you in to my office today, to share some information that I gathered at a conference I attended last week. I was really moved by what the guest speaker had said. Nolan：我今天叫你進來我辦公室，是想要跟你分享一些我上禮拜去參加研討會時所收集的資訊。我對主講人說的話有很大的感觸。
Maggie: That's great. I'm all ears. Maggie：那太好了。我洗耳恭聽。
Nolan: As you know, successful marketing is due to good branding, pricing and publicity. Nolan：你知道的，成功的行銷歸於好的品牌、價格還有宣傳。
Maggie: The four Ps! Product, pricing, promotion and placement Maggie：這就是四個P！Product（產品）、pricing（價格）、promotion（宣傳）和placement（配置）。
Nolan: Right! Nolan：沒錯！
Maggie: So what did you hear that moved you so much? Maggie：那麼你聽到什麼是讓你感觸很深的？
Nolan: That's what I was getting to. Nolan：這就是我現在要說的。
OH! Sorry to cut you off. Maggie：喔！抱歉打斷你的話。
Nolan: No problem. The speaker went on to talk about going beyond the four Ps and into the future. He said that marketing in the future will be based on a more strategic approach. He went on to say that marketers will build and allocate resources, relationships, offerings and business models that other companies find hard to match. Nolan：沒關係。演講者接著談論有關超越四個P以及放眼未來。他說未來的行銷將會以更具策略性的方法為主。他還說行銷人員將會建立及分配資源、人際關係、供給服務以及其他公司難以匹敵的商業模式。
Maggie: Wow! Let me just run and get a pen and my notepad. I want to jot these down!
Maggie：哇！讓我跑去拿枝筆和筆記本。我想把這些記下來。
重要字詞講解：1. be all ears 專注地聽
例：That's great. I'm all ears.
（那太好了。我洗耳恭聽。）
例：The children are all ears when the teacher starts to tell a story.
（當老師開始講故事時，孩子們都很專注地聽。）
2. due to (n.) 因為；由於
例：Successful marketing is due to who can create the better brand or the lowest price or the most hype.
成功的行銷歸於誰能創造較好的品牌、最低的價格或是最強大的宣傳。）
例：An increase in numbers of large wildfires in the forests might be due to the phenomenon of global warming.
（森林大火頻傳的原因可能是因為全球暖化的現象所致。）
3. publicity (n.)宣傳
例：There was a lot of publicityof the movie "Titanic" when it was released.
（當電影鐵達尼號上映時，有相當多關於它的宣傳。）
例：The products with the most publicity are not absolutely the best.
（大肆宣傳的產品不一定是最好的。）
4. approach (n.)方法
例：He said that marketing in the future will be based on a more strategic approach.
（他說未來的行銷將會以更具策略性的方法為主。）
例：The professor discovers a new approach to anticancer therapy.
（那位教授發現了一種新的抗癌療法。）
※ 小叮嚀：
「… 的方法」為 "an approach to + N"。
5. allocate (adj.) 分配；分派
例：Marketers will build and allocate resources, relationships, offerings and business models that other companies find hard to match.
（行銷人員將會建立及分配資源、人際關係、供給服務以及其他公司難以匹敵的商業模式。）
例：The volunteers are allocating the relief to the victims of earthquake.
（義工們正在分配救助品給地震災民。）
小試身手
1. I am really interested in the new ____ to losing weight, so I will be ____ ____!
（我對於減肥的新方法很有興趣，所以我會洗耳恭聽的！）
2. The success of the ____ campaign was ____ to the manpower and resources were ____ very well.
（這次宣傳活動成功是因為人力和資源都被分派的很好。）
請
先
練
習
再
看
解
答
☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆
解答
1. I am really interested in the new approach to losing weight, so I will be all ears!
（我對於減肥的新方法很有興趣，所以我會洗耳恭聽的！）
2. The success of the publicity campaign was due to the manpower and resources were allocated very well.
（這次宣傳活動成功是因為人力和資源都被分派的很好。）
相關實用句型解析
1. 打斷某人（談話）
cut sb. off
例：Sorry to cut you off!
（抱歉打斷你的話！）
例：You need to learn how to cut people off without being rude.
（你得學習要如何打斷別人談話而不無禮。）
※ 小叮嚀：
"cut off" 另有「切除；阻止；停止供應；使分離」等意思。
2. 快速地記下 …
jot down sth …
例：I want to jot these words down!
（我想把這些話給記下來。）
例：He drove away the car so quickly that I couldn't jot down the registration number of the car.
（他很快地就把車開走，以致於我無法記下那台車的車牌號碼。）
小試身手
1. 要是你們有什麼疑問的話，請儘管打斷我說的話。
_____________________________________________________________________
2. 當靈感一來的時候，那位音樂家會快快地記下旋律。
_____________________________________________________________________
請
先
練
習
再
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解
答
☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆
解答
1. Please feel free to cut me off if you have any questions.
2. The musician will jot down the melody as inspiration comes to him. | |
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