Ironically, the elderly population in America is expanding—fast. Why? People are living longer. Fewer babies are being born.
And middle-aged "baby boomers" are rapidly entering the ranks of the elderly. America may soon be a place where
wrinkles are "
in."
Marketing experts are already focusing on this growing group of consumers. And even now the elderly have a great deal of political power. The American Association of Retired Persons (AARP), with over 30 million members, has a strong voice in Washington.
而很不幸偏偏美國老年人口又正在擴增中——很快速地擴增,為什麼呢?因為現在的人越來越長命,嬰孩的出生卻減少,而當初在嬰兒潮時出生現在是中年人的很快地就要進入老年階段了,美國恐怕馬上會成為一個皺紋「很流行」的國度。
行銷專家們已經開始注意這群人口持續增加中的消費者,而這群老年人現今甚至在政治上也相當有力,因為美國退休人員協會擁有超過三千萬的會員,對華盛頓具相當的影響力。
☉Word Bank wrinkle

(n) 皺紋
in

(adj) 到處都是、風行的
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